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| Steve Jobs cover art |
Walter Isaacson set out on a mission to compile a biography of a man who is known for being extremely private, having furious fits of rage, and refusing to acknowledge anything that might upset him. It may sound crazy, but with Isaacson’s previous works including the award winning biographies of Einstein, Benjamin Franklin, and Henry Kissinger, the CEO of the richest company in the US fit his bill perfectly. Many were shocked when Isaacson broke the news that he’d be doing an authorized biography of Jobs, because up until that point he’d operated his company under a cloak of secrecy and extended a similar tactic towards his personal life. If people could have seen behind that cloak into his home they would have been able to see that he struggled to have a relationship with his children, which is the reason why he granted Isaacson complete access to himself, his friends, and his family. "I wasn't always there for them, and I wanted them to know why and to understand what I did," Jobs said. Many Mac heads feel lucky that he didn’t have a strong relationship with his children, because it gave way to a look in to Job’s life like the world had never seen before.
For those reading that started to lose interest at the word biography, fear not, as the seemingly withdrawn CEO was far more complex than his legendary product announcements gave on. Though the head of multibillion dollar company, Jobs had the tact of a ten year old. His perfectionism made him describe every product he saw as either “great” or “shit.” For those he didn’t like he would eventually come back and expand on what he liked and what he didn’t, and often would bring back an idea an employee had given him a week before and present it as his own. Long time employees learned that it was better not to point this out to him as it might send him off in to one of his rants. Though hard to work with he was a genius, having an intuition to know what people would want years before they want them. He explained it himself by saying, “You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”
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| Walter Isaacson |
As was mentioned before, there was a reason Jobs approached Isaacson to write this book. He’s one of the best in his field and his writing shines tremendously throughout the story. But biography writing is a different kind of talent that requires more than just good writing skills. To create an interesting story you need the shocking quotes from former business partners, heartfelt stories from former friends, and most importantly the ability to get those people to tell you their stories. Isaacson is one of the best at this, and part of what makes this story so hard to put down is the anticipation of the next quote you almost can’t believe.
Though I’ve been practically raving about the book so far, there were definitely some things you want to be aware of before you jump in to this close to 600 page book. Though extremely true for some, this book might not be quite as “hard to put down” for those not interested in a lot of the business side of Jobs’ life. The beginning of the book is very interesting when you get to see what his younger days were like and how starting Apple all came about. But towards the middle you get bombarded with a plethora of names and business deals thrown at you that may bore some. The chapters towards the end of the book are what interest a lot of people the most, as it covers the time period that Apple really launched to the front of the technology world. I found myself wanting to skip chapters just to get up to the iPod, iPad, and iPhone days. This is circumvented by an extensive index in the back of the book, letting you choose what you want to read about and skip the parts you don’t.
Though his perfectionism would tend to disagree with me, he’s even said about that his company and him, “we’re not perfect. We know that.” This book isn’t perfect, but it’s good enough to get my 7.5/10 star rating. As a straight read through, yes, it can drag a little. But used as a reference book or read by someone who really enjoys learning about Apple and Jobs it’s a great biography. Overall I say if you like Jobs then give this book a read. If it starts to drag then you can do what those who don’t have a particular interest in Jobs can do, check out the iPod/iPad/iPhone or his early days chapters and if you like it, then you can continue on.

